MarketingAnother significant part of putting forward and implementing a regional development policy is making an impression on the professional and general public. The Agency ensures comprehensive marketing services for its partners, including the processing of a marketing plan, the preparation and processing of promotional and publicity materials, and the eventual distribution of such materials.
In terms of marketing, the Agency creates a basic marketing outline for its partner: a plan with the definition of target groups, instruments that are appropriate to address them with, an estimate of the financial costs involved in the implementation of the marketing plan, and the implementation of the plan with the partner (once this has been approved).
The Agency ensures the organisation of professional seminars and work meetings (workshops) and will put together a programme for its partner, provide the relevant printed material (programme, invitations, accreditation sheets) and their distribution to potential participants, provide the appropriate space and technical equipment, ensure the roll-call of participants and the activities of a conference secretariat, or even organise accommodation and refreshments for speakers and attendees alike based on their specific requirements. The Agency will also provide translators and interpreters, the printing of a collection of proceedings, etc., and it also has broad experience in the organisation of larger conferences and exhibition events.
The Agency can offer the processing of promotional and publicity materials, including the graphic appearance of these: flyers, catalogues, and other printed material, websites and multimedia presentations. This printed material can be provided in a number of different languages.
ARR – Agentura regionálního rozvoje, spol. s r.o. – can offer the following services in the field of marketing, communication, and public relations: The processing of a marketing plan for commercial and non-commercial products and services, including the performance of possible research into the target group (groups); The implementation of the marketing plan or publicity campaign adopted; The full assurance and organisation of professional seminars, conferences, and work meetings (workshops); The organisation of prominent regional exhibitions, conferences, and celebrations; The processing of graphic designs for publicity materials (printed matter, boards, promotions) and the supply of such publicity materials (printed matter, boards, promotion, advertising articles, commercials or documentary films, small-ads, etc.), including distribution; The processing of websites and Internet presentations.
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